Learn how the fender custom shop, originally intended to employ. Booktopia has the dream factory, fender custom shop by tom wheeler. Does anyone else find fenders custom shop instruments. The dream factory, fender custom shop by tom wheeler booktopia. Get a low price and free shipping on thousands of items. The dream factory features hundreds of fullcolour photos of incredibly rare, collectible, and limited edition handcrafted guitars. For an amazing selection of fender instruments and unparalleled customer service n stuff music is the place you need to shop. Fender custom shop pushes the dream factorys boundaries. Features include an ash body with a nocaster blonde lacquer finish given a worn heavy relic treatment, tinted onepiece maple neck with mid50s soft v shape, maple fingerboard with 9. During this period hes at the epicenter of whats come to be known as the dream factory arguably the most creative era in. Finally, your guide will escort you into the dream factory the worldfamous fender custom shop for an unprecedented firsthand look at the creation of the. The fender custom shop is affectionately known as the dream factory and its quite true.
The 2015 namm show features eight stunning masterpieces that showcase the craftmanship, artistry and excellence of the dream factory. Its a bustling, noisy and creatively volcanic place that reearns its nicknamethe dream factoryevery day. In episode 1 of this new series, fender s connections to automotive manufacturing are explored as principal master builder ron thorn and saleen automotive founder steve saleen tell the story of stratocaster 1 a carbonfiber strat designed to complement the saleen 1 supercar. May 12, 2015 used fender custom shop robben ford signature model electric guitar threetone sunburst stay safe and healthy. We are committed to meeting the needs of our customers offering an incomparable shopping experience. Finely crafted guitars and basses created by artists, for the artist. July 17, 2012 the fender custom shop is proud to introduce five striking models to its 2012 limited collection. Namm new fender custom shop models news audiofanzine. Fender literally wrote the book on electric basses, laying the foundation for musical innovation and evolution. Fender resurrects the mid60s marauder offset, this time with a. We pride ourselves on some of the coolest fender custom shop store exclusives around.
Each man recounted the emotional ups and downs of the company, the crazy startup environment, and most importantly the pride of craftsmanship. This look behind the doors of the fender custom shop features hundreds of fullcolor photos of collectible and limited edition handcrafted guitars. Learn how the fender custom shop, originally intended to book. The custom shop pays homage to fenders original early50s workhorse guitar with the time machine 1953 heavy relic telecaster. The primary intent of the fender custom shop was to create instruments in the tradition of leo fender. Future value of fender custom shop guitars and their boutique. Fender custom shop founders series design double fhole. Page 2 for since 1987 the fender custom shop has been a dream factory producing guitars that are to playing what ferraris are to driving the skilled craftsmen fender custom shop page 2 exeter showroom closed, online shopping still open. Does anyone else find fenders custom shop instruments very. The custom shop pays homage to fender s original early50s. Since 1987, the fender custom shop has been a dream factory, producing guitars that are to playing what ferraris are to driving. The new additions join 10 previously released models, making for an impressive family built for the most discerning musicians.
Theres just to many out there and they keep coming out with more and more custom shop models. Fender the dream factory limited edition custom shop. Its a unique look into the early days of the iconic american guitar maker, and it even features shots of leo fender, freddie. No spec that the music zoo has ever requested has been off the table. From its inception in 1987, the custom shop has grown from two builders to over fifty artisansa veteran band of builders, each a specialist dedicated to their own area of expertiseworking together to build your ideal fender to your exact specifications. New fender custom shop limited models i heart guitar. I realize i took the high end fenders but the regular custom shop models are also very expensive compared to their boutique made counterparts. The more comfortable you are with your guitar, the better you play, said fender ceo andy mooney. Welcome to the dream factory, the epicenter of guitarbuilding innovation. Strings by mail the dream factory fenders custom shop hardcover within a 10 by 10 deluxe slipcase author. More like the meltedcaster body looks like a wax strat left in the sun. Great coffee table book about some of the greatest guitars every produced.
Building the saleen stratocaster 1 dream factory fender. Apr 06, 2017 the dream factory was born after ross entered the fender shop for the first time while scouting for another shoot. Regarding fender custom shop guitars, i dont think that they will increase in value marginaly gains at best. Fender custom shop introduces new custom collection fenders dream factory introduces new striking time machine, pro and custom deluxe models scottsdale, ariz.
Mod shop grants you the ability and convenience to create a factory. New fender custom shop instruments musicians friend. Fender custom shop by tom wheeler foreword by billy f gibbons published by hal leonard books october 18, 2011 ordering information. A team built instrument is one that can be ordered from a fender custom shop dealer using a form with various options to choose from starting with your choice of several base models.
Its just an incredible wonderland of vintage machines and hardworking craftsman doing what theyve been doing for decades. The dream factory fenders custom shop strings by mail. Check your desired options in the design guide begins on page 60. There is no single more iconic brand in the history of the guitar than fender guitars. Have a look at the video clip below for some fantastic rare footage of the fender guitar factory in the late fifties.
Shop fender custom shop and more at the original home of tone maken music. The dream factory joins the awardwinning series of hardcover books by authorhistorian tom wheeler, including the stratocaster chronicles and the soul of tone. Fender mod shop allows players to select the look, feel, and sound of their instrument by choosing from one of four fender modelsthe telecaster, stratocaster, precision bass or jazz. The fender custom shop is proud to introduce five striking models to its 2012 limited collection. New to the collection is the 1963 heavy relic stratocaster, which offers upgraded features and. The fender custom shop is a division of fender musical instruments corporation, housed. Fender 0995501016 the dream factory, custom shop, wheeler. Future value of fender custom shop guitars and their. This look behind the doors of the fender custom shop features hundreds of fullcolor photos of collectible and.
The dream factory is the third in a series of hardcover books, joining the awardwinning titles the stratocaster chronicles and the soul of tone by authorhistorian tom wheeler. You have to love guitars and you have to love fender. Nzs covid19 alert level will reduce to level 3 from tuesday 28th april 2020 and we will reopen for business. Hal leonard dream factory fender custom musikhaus thomann.
Your dreams are what make the fender custom shop the reality it is today. Learn how the fender custom shop, originally intended to employ just two master craftsmen, grew into the most prolific custom instrument shop in the music. Fender custom shop master builder jason smith has built amazingly unique guitars and basses for many years, and one of those oneofakind numbers has recently sprouted a few brothers and sisters. Rejoins fender in early 1987 as cofounder, with noted luthier michael stevens, of the spanking new fender custom shop. Smith originally crafted a jazz bass in metallic bourbon read more. Please practice handwashing and social distancing, and check out our resources for adapting to these times. The dream factory, the amazing story of the people behind the.
The clip was shot inside fenders original fullerton, california, home in 1959, according to the uploader, a filmrestoration company called cinepost. In nearly 600 pages, the dream factory features hundreds of fullcolor photos of incredibly rare, collectible, and limitededition handcrafted guitars. Learn how the fender custom shop, originally intended to employ just two master craftsmen, grew into the most prolific custom instrument shop in. In over 600 pages, the dream factory features hundreds of fullcolor photos of incredibly rare, collectible, and limitededition handcrafted guitars. Every year, the fender custom shop master builders seem to raise the ante with their unique oneoff custom builds. The fender stratocaster is the single most popular model of electric guitar in the industry. Fender diagrams, schematics and service manuals download for free. Glad they emulated a manual transmission with 3 pedals. Fender custom shop by tom wheeler foreword by billy f gibbons published by hal leonard books. All brand names and logos such a fender guitars, gibson guitars, prs, paul reed smith, music man, ernie ball, rickenbacker, martin guitars, taylor guitars, etc. Get it while its still printed in the hard cover version. All fender custom shop instruments are expertly crafted according to exact.
Shop builders are completely dedicated to their artpart. Get the guaranteed best price on biographies like the fender the dream factory. Indeed, features and production techniques that were devised in the custom shop for the greats sometimes found their way to fenders lowerprice production. Watch as fender staff in the wood mill, metal shop, final assembly and other areas practice their craft, and see actual instruments and amps take shape at each stage in their production. Apr 21, 2017 the dream factory directors cut by ross haines tells the incredible story of the renowned fender custom shop through the eyes of eight master builders who founded the shop.
Fenders are the brand that has set the standard for all other guitars to be compared to. In over 600 pages, learn the fascinating tale of the fender custom shop and its illustrious artisans as only tom wheeler can tell it. Tom wheeler this third in a series of hardcover books joins the awardwinning titles the stratocaster chronicles and the soul of tone by authorhistorian tom wheeler. Tom wheeler this third in a series of hardcover books joins the awardwinning titles the. Sep 01, 2011 in nearly 600 pages, the dream factory features hundreds of fullcolor photos of incredibly rare, collectible, and limitededition handcrafted guitars. Though you would hardly know it from the outside, hidden behind a nondescript door at the back of the building is the guitar players idea of a dream factory. Why buy a fender custom shop guitar from sweetwater. The custom shop embodied a new attitude at fendera commitment to responsiveness and to meeting the needs of the customer, be it a clapton, a beck, a vaughan, or the man on the street. Known as the dream factory and home to fenders master builders, the custom shop lives up to its nickname, crafting dream instruments for avid collectors and esteemed artists, including jimmy page, eric clapton, jeff beck, merle haggard and stevie ray vaughan. The artisans at the dream factory put their imaginations to work with a pair of. Fender custom shop founders series design double fhole koa top hollowbody esquire by john page. The fender mod shop was on display at the 2017 winter namm show and allowed guests to enter an immersive digital studio experience and design their dream guitar.
Jul 19, 2012 fender custom shop adds new models to 2012 limited collection additions push the dream factorys boundaries to superior levels of innovation scottsdale, ariz. Imagine having the opportunity to place an order for a custombuilt guitar or bass designed and crafted by some of the same artisans that have built oneofakind instruments for eric. Discover the sound of fender, the spirit of rocknroll since 1946. Shop fender guitars, basses, amplifiers, audio equipment, accessories, apparel and more. Fortunately, the fender custom shop offers customordered guitars in both team built and master built forms. The fender telecaster although not at the top of the list is also one of the most popular electric guitars in history. Shop fender electric guitars, acoustics, bass, amps and more. The fender custom shop, simply put, is a playground for the most amazing guitar players the world has ever known. The fender custom shop is a division of fender musical instruments corporation, housed within their headquarters complex in corona, riverside county, california. To the point where eventually every guitar they make will be touted as custom shop. Dec 04, 2011 the dream factory fender custom shop series. As a result fenders production of the jaguar, jazzmaster, mustang, duosonic, and a quality set of acoustic guitars has led to increases in their fan base as they seem to have something for everyone. In nearly 600 pages, the dream factory features hundreds of fullcolor photos of incredibly rare, collectible, and limitededition handcrafted. The dream factory, the amazing story of the people behind.
Fender resurrects the mid60s marauder offset, this. Working with fender s top luthiers, musicians are able to let their imaginations run wild at the custom shop, resulting in some truly spectacular creations that youll be lucky enough to call your own. Once they select and approve features like color, pickups and hardware, fender builders will complete the guitar or bass in 30 days at fender s corona, calif. Fender the dream factory limited edition custom shop book. Buy a discounted paperback of the dream factory online from australias leading. The dream factory features hundreds of fullcolor photos of incredibly rare, collectible, and limited edition handcrafted guitars. In over 600 pages, the dream factory features hundreds of fullcolor photos of incredibly rare, collectible, and. But if this is your ballpark, well this book is a musthave. T here is a place in corona, ca where dreams are made. When asked to make a guitar as part of the 2017 fender custom shop founders design project, master builder john page harkened back to his earliest days with what has.
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